## Welcome to the So' Fam!
Beyond a brand, So’fatoo is a soulful community where African heritage meets spirituality and purpose. We believe in a better world through fashion and a thousand other means.
Founded in Morocco in 2012 by Senegalese designer Fatima Zahra BA and relocated to Dakar since 2016, So’ Fatoo celebrates West African culture through elegant, modest and contemporary creations inspired by Africa and made in Africa.
We use fashion as a force to drive social, cultural and economic impact. Our mission goes beyond style: it’s about preserving heritage, strenghtening communities, redefining collective imaginations and inspiring future generations through a strong and ethical bran, inclusive activism and intentional experiences.
So’ Fatoo is way more than clothes, it’s fashion with purpose. Together, we create , support, learn, share, impact and grow.